Privacy Policy

PRIVACY POLICY

This Privacy Policy governs the manner in which CuddlePet collects, uses, maintains, and discloses information collected from users (each, a "User") of the www.cuddlepet.uk website ("Site"). This privacy policy applies to the Site and all products and services offered by CuddlePet.

CuddlePet is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

CuddlePet may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from June 30, 2020.

SECTION 1 – PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.

• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and PayPal info), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

SECTION 2 – HOW WE USE COLLECTED INFORMATION

We do not sell, trade, or rent Users' personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above.

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud;
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services; and
• To personalize user experience: we may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.

We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, they may do so by contacting us via our Site.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations (UK Data Protection Act 2018, UK GDPR, Swiss Federal Act on Data Protection), to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK
• GOOGLE
• BING

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a UK, European, or Swiss resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a UK, European, or Swiss resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe and Switzerland, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

ADDITIONAL PROVISIONS FOR SWISS LAW

As our company is based in Switzerland, we are also subject to the Swiss Federal Act on Data Protection (FADP) and its related ordinances. This means:

• Data Transfer: We ensure that any data transferred outside of Switzerland is done in accordance with Swiss legal requirements. For data transfers to countries without adequate data protection standards, we take additional measures, such as using the EU Standard Contractual Clauses or equivalent, to safeguard your personal data.

• Data Subject Rights under Swiss Law: As a Swiss resident, you have the right to request information on whether your personal data is being processed, the purposes of such processing, and to whom it has been disclosed. You also have the right to request correction or deletion of your data if it is inaccurate or has been processed in violation of applicable law.

If you wish to exercise any of these rights or have any concerns regarding your data under Swiss law, please contact us at the email address provided below.

QUESTIONS AND CONTACT INFORMATION

If you would like to access, correct, amend, or delete any personal information we have about you, register a complaint, or simply want more information, contact our Data Protection Officer at: support@cuddlepet.uk (Re: Privacy Compliance).

This updated privacy policy includes all the necessary references and provisions for both UK and Swiss regulations.